
Horii Shichimeien
Authentic Uji Matcha
Horii Shichimeien produces authentic Uji matcha with a focus on traditional methods and quality. Their teas are cultivated in the renowned Uji region, known for producing Japan's finest matcha.
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The Story of Horii Shichimeien
Founded in 1879 during the Meiji era, Horii Shichimeien has been producing authentic Uji matcha for over 145 years. The name "Shichimeien" (Seven Famous Gardens) pays homage to the seven historic tea gardens designated by the Ashikaga Shogunate during the Muromachi period as producing Japan's finest tea. While Horii Shichimeien was established later, they honor this heritage by maintaining the traditional cultivation and production methods that made these gardens legendary. The company owns and operates its own tea gardens in Uji, giving them complete control over quality from plant to package. This vertical integration is rare among tea producers and ensures consistency and authenticity. Over five generations, the Horii family has refined their craft while preserving the traditional techniques that define true Uji matcha.
Traditional Craftsmanship
Shade Growing
20-30 days before harvest
Hand Picking
First flush spring leaves
Stone Grinding
Traditional granite mills
Careful Packaging
Sealed for freshness
Horii Shichimeien's production begins in their own tea gardens in Uji, where they cultivate premium tea plants using traditional organic methods. The gardens benefit from Uji's ideal microclimate—misty mornings, warm afternoons, and mineral-rich soil from centuries of cultivation. Shading is done using traditional honzu (reed screen) methods for 20-30 days before harvest, developing the sweet umami character and vibrant color. Only first-flush spring leaves are selected for ceremonial grades, hand-picked at peak tenderness. After steaming to halt oxidation, leaves are carefully dried and stored in temperature-controlled facilities. The grinding process uses traditional stone mills, with each mill producing only 30-40 grams per hour. This slow, cool grinding preserves the delicate flavor compounds and creates the ultra-fine texture that defines premium matcha. Quality control is rigorous, with each batch tasted and approved before release.
Flavor Profile & Tasting Notes
Aroma
Fresh & Grassy
Umami
Rich & Deep
Sweetness
Natural & Balanced
Texture
Smooth & Creamy
Horii Shichimeien matcha showcases the refined elegance of authentic Uji tea. The color is a brilliant jade-green with excellent vibrancy, indicating high chlorophyll content and proper cultivation. The aroma is sophisticated—sweet grass, umami-rich seaweed, and subtle floral notes that invite you to taste. On the palate, you experience a harmonious balance: natural sweetness emerges first, followed by deep umami that builds gradually, with gentle vegetal notes and minimal bitterness. The texture is silky smooth, creating a creamy mouthfeel without heaviness. Premium grades like Shichimei no Mukashi offer extraordinary depth, with umami that lingers for minutes and a sweetness that emerges in the finish. The overall experience is refined and contemplative, perfect for traditional tea ceremony or mindful daily practice.
Optimal Preparation
For best results, use 1.5-2g of matcha with 70-80ml of 175°F (80°C) water. Whisk vigorously in a "W" or "M" motion for 15-20 seconds until a fine foam forms. The quality of Horii Shichimeien matcha produces excellent foam and reveals its full flavor complexity.
Why Track Horii Shichimeien?
Authentic Uji region matcha
Traditional production methods
Limited international availability
Premium ceremonial grades
Availability & Purchasing
Limited Availability
Horii Shichimeien products frequently sell out within hours of restocking. Join the community to hear when your favorite varieties become available again.
Horii Shichimeien products are available through select international retailers specializing in authentic Japanese teas, including Ujicha Matcha, Maneki Matcha, and Japan Best Matcha. Due to limited production from their own tea gardens, availability is constrained and restocks are infrequent. Popular varieties like Uji Mukashi (30g, $39.99) and Agata no Shiro (30g, from $49.99) typically sell out within 1-2 weeks of restocking. Premium grades like Shichimei no Mukashi ($94.99) and Choukou no Mukashi ($154.99) are even more limited, often available only 2-3 times per year. Restocks generally occur every 4-8 weeks depending on harvest schedules and grade. International shipping is available through authorized retailers, though some grades may be Japan-exclusive.
Restock Updates
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