Hatoya
Arashiyama Matcha Stand Founded 2019
Hatoya is a Japanese tea stand founded by former barista Nobuhiro Maruyama, who opened the first shop, Hatoya Ryoyosha, in Arashiyama, Kyoto in 2019. A branch in Asakusa, Tokyo, opened in January 2023 and went viral for its hand-whisked matcha latte made with Hokkaido milk. It sells matcha powders internationally through its own store.
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The Story of Hatoya
Hatoya was founded by Nobuhiro Maruyama, a former coffee barista, who opened its first shop, Hatoya Ryoyosha, in Arashiyama, Kyoto in 2019. A branch in Asakusa, Tokyo followed in January 2023 and went viral for its chasen-whisked matcha latte made with Hokkaido milk. It also has a Kamakura location. Hatoya is a modern tea stand rather than a historic Uji house, so reviews vary: some tasters find the everyday blend ordinary on its own, while others rate the shop among the best in Kyoto and Tokyo.
Why Track Hatoya?
Viral Asakusa matcha latte, opened January 2023
Single-origin powders: Etsu, Joyo No. 3, Midori
Powders about ¥3,000 to ¥10,000 per 20 g
Ships internationally via its own store
Availability & Purchasing
Limited Availability
Hatoya products frequently sell out within hours of restocking. Join the community to hear when your favorite varieties become available again.
Hatoya ships matcha powder internationally through its own store, 8108global.com. In September 2026 its packaged matcha powders, including the single-origin Etsu, Joyo No. 3 and Midori, cost roughly ¥3,000 to ¥10,000 per 20 g depending on grade. Lattes at the Asakusa shop ran about ¥800 to ¥1,580. Check the store for current stock, since individual grades can sell out.
Restock Updates
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Set Up Restock Alerts (Discord community via Whop, opens in a new tab)Learn More About Matcha Alert Club
Frequently Asked Questions
More on Hatoya
- →Hatoya Matcha Stock & Restock Alerts (2026)
- →Hatoya Matcha Guide: Asakusa Latte, Etsu, Joyo, Midori (2026)
- →Where to Buy Matcha in Tokyo: 7 Real Brand Shops (2026)
- →Matcha Shortage 2026: Why Ceremonial Matcha Is Sold Out & How to Get It
- →When Does Premium Matcha Restock? (2026) — What Each Brand Says
- →How to Brew Uji Matcha Perfectly: A Step-by-Step Ceremonial Guide
- →The Complete History of Uji Matcha: 800 Years of Japan's Most Prestigious Tea
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Learn MoreNever Miss Hatoya Restocks
Popular Hatoya varieties often sell out within hours of coming back in stock. Join the Discord for real-time alerts, or create a free account to set up your own alert rules.